Generative AI refers to artificial intelligence systems capable of creating new content such as text, images, videos, audio, software code, and business insights. Unlike traditional automation tools that follow predefined rules, generative AI can understand context, learn patterns, and generate human-like outputs. This capability makes it a powerful technology for modern businesses seeking efficiency and innovation. Generative AI is now widely used for content creation, customer support, software development, research, marketing, and workflow automation
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