Some web design mistakes affect SEO and the ranking of your web page. And, most probably these mistakes go unnoticed if you are inexperienced in web design and SEO. It is always better to study SEO practices to design websites better and to get top rank in SEO. In this article, we will share with you some mistakes that affect the SEO and you can try to avoid them.

Forgetting to Compress Images

Quality images are an important part of good design. However, they can affect how fast your site loads depending on its size. It is unlikely that a mobile user will be patient enough to wait for a page to open if it takes more than a few seconds. For Google, a site’s loading speed is a ranking factor for Search Engine Optimisation. Thus, it is important to pay attention to the size of your images so that they do not slow down your web pages.

Publishing Bad Content

The content is not always associated with designing and developing. But still, the aesthetic aspects of the content and its presentation can hinder the user’s engagement with it.

Very large paragraphs and sentences, very small font, not enough line spacing, weird margin size and a text colour that makes reading difficult. These mistakes will make sure such a website will be ranked lowest in the SERPs.

Adding Excessive JavaScript Calls

Scripts on the Web can improve websites by adding dynamic elements or including media from other services via embedded functions. The problem is that requesting too many external resources can slow the loading of your webpage, which is detrimental to both the user experience and SEO. So, when doing web development, use third-party script calls sparingly. Assess whether they are necessary or if other solutions can be used.

Ignoring Mobile Phone Users

Now there is a significant increase in accessing websites through tablets and smartphones, which means that most visitors to your site come from these devices. If your pages are not optimised for these devices, then your visitors will almost certainly abandon your site due to difficulty in properly navigating through your site. Search engines consider whether the site is mobile-friendly or not while they rank your page, it is worth investing in professional web designers. 

Also, add some social media share buttons to increase the traffic on your social media sites as well.

Replacing HTML Elements with Images

The use of impressive images in place of important HTML elements like heading tags may be pleasing to the eye, but it will not work for SEO. Each H1, H2 and H3 tag highlights the relevance of each part of your SEO content and emphasizes the keyword of that page

Adding a Lot of Text to Images

Image content cannot be analyzed by search engines in the same way as textual content - which is included in the HTML code of the page. Therefore, rather than reproducing images with actual textual elements on the page, it is bad practice to have images that contain primarily text. While the alt text attribute can be useful in these cases, it is best to create complementary text or keep the image and text separate.