The meal kit delivery services market is poised to reach a valuation of US$ 14.63 Bn in 2022. Sales are projected to increase at a 15% CAGR, with the market size reaching US$ 59.2 Mn by 2032.

Demand for the vegan and plant based food industry is fuelled by growing consumption of vegan and plant based food products’ health benefits. Also, growing preferences for vegan or plant based meals will create conducive environment for meal kit delivery services market players.

For instance, in 2021, Freshly Inc. acquired Green Chef meal delivery company that is engaged in offering vegan meals in the country. The company Green Chef emphasises more on sustainable ingredients.

Besides sourcing and using ingredients in sustainable form the company also focusses on off-setting 100% of its distribution and operational related carbon emissions. Thus the efforts of the players to stress more on sustainability aspect is further expected to drive the U.K. meal kit delivery services market during the forecast period.

Consumer spending on meal kits and grocery boxes has rapidly increased especially in the U.K. Furthermore, the rapidly growing demand for meal delivery kits from urban areas as well as rural areas is likely to escalate the sales of meal delivery kits in the coming years.

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Key Takeaways from the Meal Kit Delivery Services Market Study

By offering type, heat and eat segment is expected to witness highest growth over the forecast period (2022-2032)

In terms of meal type, vegan segment will gain traction through 2022 beyond

By sales channel, online segment is expected to witness robust growth between 2022 and 2032

Australia is expected to dominate the Oceania meal kit delivery services market on the back of growing trend of veganism

India is expected to witness fastest growth in South Asia meal kit delivery services market backed by the presence of leading food delivery chains

 “Increasing health consciousness has further encouraged the players operating in the meal kit delivery services market to expand their meal offerings to include vegan and plant-based meals in their offerings. This is anticipated to boost the market over the forthcoming decade”, says an FMI analyst.

Who is winning?

Key players are undertaking extensive efforts to promote their meal kit delivery services. Market players are focused on undertaking promotional strategies to voice out their service penetration in different markets.

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Some of the major players present in the meal kit delivery services market are Blue Apron LLC, Freshly Inc., Hello Fresh Group, Sun Basket, Relish Labs LLC, Gobble, Marle Spoon Inc., Purple Carrot, Hungryroot and among others.