The global action figures market is expected to grow significantly, exhibiting a CAGR of 8.8% from 2023 to 2033. According to the research report by FMI, the global market size is likely to hit US$ 9 billion in 2023 and US$ 20.91 billion by 2033.

The creation of toys benefits kids' cognitive ability. They encourage the child's ongoing involvement and activity. Children and young people have long enjoyed playing with action figures. The rise in the number of youngsters under the age of 15 is probably going to help the industry grow. Additionally, it is anticipated that the growing middle-class population and rising income levels will encourage market expansion.

Product sales are anticipated to increase as more people watch Japanese animation, superhero films, TV series, short films, and other media. The expansion of anime production businesses and rising spending on internet streaming services are projected to support market growth. Additionally, market expansion is anticipated as a result of rising digitalization and advancing computer animation technologies.

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The growing popularity of the Marvel series, DC series superheroes, and Japanese anime characters is anticipated to be a crucial factor driving market growth. The launch of premium and customized action figures by key market players is likely to be a key trend bolstering the market growth. Additionally, product improvements and innovations are probably going to play a significant role in the expansion of the global market. Launching toys with modern technologies, such as sensors and GPS trackers, is anticipated to uptick product demand.

The generation of several revenue streams is anticipated for market players due to the expansion of distribution channels. Sales of e-commerce are expected to increase, and supply chain network expansions are expected to promote industry growth.

Key Takeaways from Action Figures Market:

In 2018, the global market size stood at nearly US$ 5.95 billion. From 2018 to 2022, the market showcased modest growth in the following years, accounting for US$ 8.27 billion.

The superheroes action figures segment held a more than 45% market share in 2022.

The anime characters segment is anticipated to garner a CAGR of 9.7% from 2023 to 2033.

The offline distribution segment is predicted to account for more than 70% of global action figure sales revenue.

The United States is likely to clock a modest CAGR of nearly 41.2% in 2023.

Asia Pacific is projected to exhibit a CAGR of 10% from 2023 to 2033.

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Recent Developments Observed by FMI:

The Lego Group announced the expansion of its factory in Monterrey in August 2022. The US$ 580 million investment felicitated a 33,850 square-meter expansion at the facility. Because of its increased production capacity, the company can now meet demand from around the world.

Hasbro debuted its new ‘Selfie Series’ in July 2022. Customers can now create action figures thanks to the company's new launch in collaboration with Formlabs. These 6 inches tall action figures can also be customized using their Hasbro Pulse app.

Key Players in the Action Figures Market Report:

The LEGO Group

Playmates Toys Ltd.

Hasbro

JAKKS Pacific Inc.

Mattel

Bandai Namco Holdings Inc.

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