There are a lot of mediums where a business can advertise. The most used is the internet because it is free and can reach thousands of people from all over the world. Through the video sharing web site YouTube, users can now upload videos about their products and services. At first, it would be hard to generate views from internets users most especially if the company is just starting up. Small time businesses nowadays choose to buy facebook page likes to increase hits and in order to quickly boost their media presence. This way the video will have a higher chance of getting seen by random internet users.

There are little things that contribute greatly in the performance of the strategy on the internet, some factors that a user can do and improve the advertisement. The title and description of the video is the most important part. The title must be brief and relevant to the content of the video. Failure to do this can negatively affect the business’ reputation.

On the description section, the advertiser should put a link to the product or services web site. The right use of keyword is important as well. If possible, the title should have a keyword for users to easily search for it. The content of the video is something that is most commonly neglected as advertisers focus more on getting media visibility. The length of the video should be taken into consideration. The average length of a commercial is around 30 seconds to 2 mins.