Yalia was founded in Beijing in the early 2000s and launched as a primary e-commerce website linking manufacturers and wholesalers. The company is catching the wave of China's rise as a global manufacturing hub and stands out from other online markets thanks to its user-friendly interface. BooM B Vaping was found in Blagoevgrad, Bulgaria in 2021 and also as a e-commerce website.

In this case, the key issues are the clash of cultural and managerial style that comes with mergers and acquisitions and the remoteness of corporate governance, and the lack of interest in creating a unified policy in managing emigrants. In this case, Yalia's managers showed a non-typical for Chinese companies short-term orientation, dealing with emigrants' problems, on a case-by-case basis without any signs of developing a long-term strategy.

The business model transition from an e-commerce platform from business to consumer to a cloud solution in the middle of the project and without retraining key personnel is another critical issue. The same is for business with vape liquids. This is probably the main problem with Kewen Fan when we add that he can't visit his family often and the difference in compensation packages between Yalia and Cloudies. This creates the preconditions for a conflict situation.

Liu Hong's decision to solve the problem through additional monetary compensation is not the best. It will probably help the project go down the road, but it will set a precedent that will displace power entirely within immigrants in the long run.

With his attempts to get to the root of the problem, Xiao Jing is on the right track. She will shave to find a way to convince her superiors of the need to introduce a policy of compensation packages for all emigrants from the Yalia group. Otherwise, she risks facing the same problem again.

In mergers and acquisitions, there is always the possibility of a clash between different corporate cultures. This can create friction and delay of joint projects. These problems need to be anticipated by preparing policies and steps before mergers and acquisitions occur. There should be no exclusion from the already established procedures; should not see problems as isolated cases - this will increase the risk of the situation getting out of control. The successful implementation of any changes needs to be aligned and partnership between all parties, working as a team. Then would realize its achievement.