The Playboy hoodie rose to prominence in the counterculture during the 1960s and 1970s, when it was worn by disobedient youngsters as a sign of defiance against the conservative majority. Tupac Shakur and The Notorious B.I.G. used the iconic garment in music videos and performances, and the budding hip-hop movement also embraced it. 

The Playboy hoodie, on the other hand, came under fire for continuing objectification and exploitation of women as the feminist movement gained traction in the 1980s and 1990s. The bunny emblem, which was originally regarded as a fun and innocent image, is today perceived as a patriarchal symbol that reinforces negative gender stereotypes and encourages masculine entitlement.

In reaction to these concerns, Playboy started to change the perception of its brand in the early 2000s by downplaying its relationship with pornography and reiterating its dedication to entertainment and lifestyle. The firm started working with upscale designers to produce more stylish and upscale items, and the bunny logo was updated to be more stylized and contemporary.

Custom Playboy Hoodie

Playboy Jeans

Playboi Carti Merch