Exploring Breakfast Bliss: Cereal Trends and Tastes

The global breakfast cereal market is set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Bn by 2032.

Cereals are a healthier alternative to a homemade breakfast and are frequently eaten as fillers and snacks in between meals. Due to the strong demand for gluten-free goods, ready-to-eat cereals like muesli and cornflakes are well-liked breakfast options throughout Europe and North America.

Sales of hot cereals are anticipated to increase during the predicted period. Consumption of multi-grain cereals with seeds, legumes, and grains is being driven by the rising demand for nutrient-dense breakfast options.

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Rising awareness regarding health benefits of whole grain and organic cereals are driving demand for hot cereals. Furthermore, the incorporation of exotic flavors into products, resulting in novel tastes, is expected to boost demand.

North America has the world’s highest consumption of breakfast cereals, with high preference for both ready-to-eat and hot cereals. East Asia and South Asia are following suit, with international players establishing their distribution networks in countries such as India, Japan, and China

Key Takeaways:

Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.
On the basis of sales channels, modern trade is expected to hold a dominating share in 2022.
Based on product type, ready-to-eat breakfast cereal is dominating the global market with a market share of more than 60% in 2022.

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Competitive Landscape

The top breakfast cereal manufacturers are likely to expand their market presence attributed to the increasing demand for convenient and healthy food products. In recent years, most consumers have focused heavily on minimizing their calorie intake by adopting top cereal brands and replacing the traditional breakfast choices with better and healthier breakfast cereal brands.

Breakfast cereal Market by Category

By Nature: