What Exactly Is Digital Marketing?
Digital marketing is a type of marketing that uses electronic devices to promote an online business, thereby amplifying its impact on a larger scale. It primarily makes use of mobile phones, tablets, personal computers, and other devices. Promotional marketing takes many forms. Online videos, social media ads, display ads, and other forms of advertising are among them. Television advertisements and marketing, unlike traditional marketing, are not grouped with digital marketing.

Digital Marketing and SEO
Technically, Search Engine Optimization is used as a marketing tool rather than marketing itself. It broadens the marketing horizons and expands the reach of a specific brand by attracting an increasing number of potential users. SEO essentially optimises a web page to make it more appealing to end users. When optimising a web page, several factors must be considered. These are some examples:

On-page optimization is an SEO technique used to increase web traffic and visibility.
Off-page optimization, which includes web page promotion and link building. Incoming links have a significant impact on a website's search rankings in search results. This SEO technique is not used to modify the website.

Conclusion
The ultimate goal of SEO is to assist the page in growing and meeting its business objectives. It aids in the development of better relationships with end users. Increasing visibility and ranking helps the page gain user trust and attracts more visitors. It increases conversion rates, resulting in increased sales and business growth. Thus, SEO is an inseparable part of digital marketing, and thus hiring the services of SEO agency in Lahore can be a significant boost to your marketing campaign.